Positive socialisation is one of the most important aspects of raising a well-adjusted, confident dog. But contrary to popular belief, it’s not just about exposing your puppy to as many people and dogs as possible, it’s about ensuring positive experiences that build confidence.

From about 3 to 16 weeks old, puppies go through a critical socialisation period where they are especially receptive to new experiences. During this time, they are forming lifelong impressions, so the way they experience the world now will shape their behaviour as adults.
Successful socialisation means introducing new things gradually and ensuring they are always positive. If a puppy is overwhelmed, such as being swarmed by too many people at once or forced into interactions with other dogs, it can create fear rather than confidence. Instead, allowing puppies to explore at their own pace, rewarding curiosity, and ensuring interactions remain controlled will help prevent negative associations.
Socialisation isn’t just about other dogs. Puppies should be introduced to different environments, sounds, textures, and handling experiences. This includes car rides, vet visits, vacuum cleaners, different surfaces (grass, pavement, wooden floors), and being gently handled for grooming and vet care.
Puppy classes run by qualified trainers can be an excellent way to encourage controlled, positive interactions with other puppies. Well-structured classes focus on building confidence rather than overwhelming play.
Every experience your puppy has should be one that sets them up for success. By focusing on quality over quantity, introducing new situations in a controlled way, and ensuring your puppy always feels safe, you’ll be helping them grow into a well-adjusted adult dog.
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